Marketing Research Analyst

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Job Description

Come Grow With Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

What you will do:

+ Handle the client’s enrollment projection process for new degree programs under consideration which includes working collaboratively with other marketing teams (Affiliate/PPC/Web) as other departments which are involved in the modeling process, e.g, (Finance, Operations, Publishing, Academic Services, Academic Administration, and Colleges)

+ Maintain, and update accuracy of the internal BLS (Bureau of Labor Statistics) database, which is used to report on job-related trends related to growth and income of the client’s current and upcoming degree programs.

+ Build relevant data reports from government websites (IPEDS, ELSI) which match university partners demographics/parameters to describe trends in student body populations at both secondary and postsecondary institutions.

+ Responsible for delivery of ad-hoc reports e.g., market data-intensive reports detailing higher education trends and/or potential new and adjacent markets

+ Collaborate with other members of marketing research team to run and process data utilizing GCE’s proprietary software; ensures the accuracy of data and reports while providing suggestions for improvements on future reports

+ Apply broad-based knowledge of consumer behavior marketing principles and techniques in developing a recommendation for marketing strategies and initiatives to meet GCE client’s strategic marketing needs.

+ Analyze a wide range of information, e.g., demographics, socioeconomics, consumer buying trends, for assessing the university client’s strength in the industry (market share) and predicting consumer buying trends. Leading to recommendations to marketing teams key messaging optimization.

+ Recommend and commissions outside research vendors to provide data for senior marketing management in determining overall marketing strategies and initiatives.

+ Develop market briefs containing consumer research findings regarding product, target consumers, market trends and buying patterns for use by creative team in leveraging marketing campaigns and strategies.

+ Other duties as assigned.

What you will have:

+ Bachelor’s degree from a regionally accredited institution preferably with degree in marketing, business administration with credits in statistics, data science and analytics.

+ Minimum of 3 years’ related work experience in marketing competitive research analysis

+ Must pass a pre-employment background investigation

Why work at GCE:

+ Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan

+ Generous time off plan and 11 paid holidays

+ Paid time off to volunteer in the community or at GCU sponsored events

+ We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online (https://gcu.wd1.myworkdayjobs.com/en-US/GCE/job/AZ-Phoenix/Marketing-Research-Analyst\_R000061494-1)

Click Here to

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