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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

CAREER NAME

About this Career Path

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Environment

About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.

Marketing Managers

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Salary Breakdown

Marketing Managers

$131,350

AVERAGE ANNUALLY

$74,300

ENTRY LEVEL

$120,260

MID LEVEL

---

EXPERT LEVEL

$63.15

AVERAGE HOURLY

$35.72

ENTRY LEVEL

$57.82

MID LEVEL

---

EXPERT LEVEL

Current Available & Projected Jobs

Marketing Managers

446

Current Available Jobs

6,090

Projected job openings through 2030

JOBS & OPPORTUNITIES

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Supporting Programs

Marketing Managers

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Top Expected Tasks

Marketing Managers

Knowledge, Skills & Abilities

Marketing Managers

K

KNOWLEDGE

Sales and Marketing

K

KNOWLEDGE

English Language

K

KNOWLEDGE

Administration and Management

K

KNOWLEDGE

Customer and Personal Service

K

KNOWLEDGE

Communications and Media

S

SKILL

Active Learning

S

SKILL

Active Listening

S

SKILL

Critical Thinking

S

SKILL

Reading Comprehension

S

SKILL

Social Perceptiveness

A

ABILITY

Oral Comprehension

A

ABILITY

Oral Expression

A

ABILITY

Written Comprehension

A

ABILITY

Deductive Reasoning

A

ABILITY

Written Expression

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Marketing Managers

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