Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.

Resolve customer complaints regarding sales and service.

Review operational records and reports to project sales and determine profitability.

Oversee regional and local sales managers and their staffs.

Determine price schedules and discount rates.

Prepare budgets and approve budget expenditures.

Monitor customer preferences to determine focus of sales efforts.

Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.

Assess marketing potential of new and existing store locations, considering statistics and expenditures.